do this before you pick a niche

most beginners pick a niche and start posting videos immediately

then 3 months later they're stuck at 100 views per video wondering what went wrong

the problem isn't their content

it's that they never analyzed the competition before committing to the niche

so in this email I'm gonna show you exactly how to do competitor analysis the right way

so you don't waste months on a dead niche

let's get into it:

why competitor analysis matters:

here's the thing:

if you get into a niche with tons of huge channels dominating (500K+ subs), you're screwed

the competition drives up the quality standards and it becomes nearly impossible for you to compete as a beginner

but if you get into a niche with small channels (under 100K subs) getting big views, you can crush it even with worse content

that's why you need to check the competition BEFORE you start posting

step 1: find 5-10 competitors in your niche

once you find a niche you're interested in, you need to find competitors

here's how:

go to your reference channel's most viral video, copy the title, paste it in youtube search

and competitors will pop up 

do this for every niche you're considering and write down 5-10 competitors for each one

step 2: analyze each competitor

for each competitor, check:

green flags (good signs):

• small channels (under 100K subs) getting 50K+ views consistently

• viral videos hitting 100K+ views recently (posted in last 3-6 months)

• multiple channels getting similar results (not just one lucky channel)

• low production quality (means barrier to entry is low)

• channels posting regularly (shows the niche isn't dying)

red flags (bad signs):

• tons of huge channels dominating (500K+ subs means you're late)

• channels stopped posting 6+ months ago (niche is probably dying)

• nobody getting views (no demand)

• content costs $500+ per video to recreate (too expensive for beginners)

step 3: pick your niche based on the data

once you've analyzed competitors for all your potential niches, compare them

pick the niche with the most green flags and fewest red flags

if niche #1 has tons of huge competitors and dead channels, skip it

if niche #2 has small channels crushing it with simple content, that's your winner

real example:

let's say you're looking at the AI niche

you find a channel with 169K subs averaging 310K views per video

but they stopped posting 8 months ago

that's a red flag - the niche might be dying

but then you find another channel with 14K subs averaging 30K views, posting 3 days ago

that's a green flag

that's the type of niche you want to get into

do this competitor analysis for every niche you're considering

it'll save you months of wasted effort posting videos in a dead niche

my students who do this before starting their channels see results way faster than the ones who skip it

That’s it for today's email 

talk soon

Leo