I wish I knew this when I started YouTube

RPM might be the easiest way to make more money on YouTube right now

but a lot of people don’t know that, and it pisses me off every time I see it…

a creator might get 1mil+ views on a video but only make 5K/mo 

and I get it, that’s great and might seem a lot for some people 

but another creator with a higher RPM might get same views and make $10K-20k/mo

while it’s good to go VIRAL, 

It’s not really the views that matter

it's where those views come from

you see, youtube doesn't pay you just for views

they pay you for showing ads to people who buy stuff

so if your audience is broke, you're broke

doesn't matter if you get 100k views or a million 

a viewer from Switzerland is worth more than a viewer from Bangladesh

why?

because advertisers know someone in Switzerland has money to spend

someone in Bangladesh probably doesn't

so they bid accordingly

high-income country = advertisers fight over that viewer = you get paid

low-income country = nobody wants to advertise = you get pennies

but most creators attract audiences from the wrong countries

and by wrong, I don’t mean anything bad about these countries, it’s just that their buying power is low compared to other countries like the USA or the UK…

it's not fair but it's how the system works

so what do you actually do about this?

first: realize that english isn't enough

half the world speaks english

but only 5-6 countries actually pay well

USA, UK, Canada, Australia, Germany, Netherlands

that's it. 

that's the list you should target

second: make content that rich people search for

productivity apps = rich people

bollywood gossip = not rich people

investing tips = rich people

mobile games = not rich people

AI tools = rich people

celebrity drama = not rich people

your topic literally filters your audience by income level

third: look at your fucking analytics

Go to YouTube Studio then Analytics then click on Geography

if USA isn't in your top 3, you have a problem

if India is #1, you're basically working for free

harsh but true

i've seen channels completely transform their income just by shifting topics

they put the same effort as before, with the same uploading schedule

yet now they’re making 20x than before

just because they're targeting a country with HIGHER buying power like the USA 

so stop chasing views from people who can't afford anything

and start creating for audiences that advertisers actually want

that's how you go from $1000/month to $10,000/month

without getting a single a lot more views

Leo